Valentine's Day, besides Mother's day, is one of the busiest holidays for florists. It is the season for love: to chase new affections and to rekindle old passions. According to CCN, consumers are spending nearly $2 billion dollars on flowers, of which 64% of men and 36% of women contribute to this amount for Valentine's Day. In this money crunched economy, with the minimum wage increased and the cost of goods going up, consumers are more meticulous of how and where they spend their money and whether they're getting the most bloom from their green. As a wise business owner, one must become well adapt to the changing economy and modify one's products to best suit customers' spending habits.